PURPOSE
"The 'How to' is important, but to be successful necessitates the 'WHY'." ~ Bruce Lee
"The stronger the WHY the easier the how becomes." ~ Jim Rohn
"When a WHY is clear, those who share that belief will be drawn to it." ~ Simon Sinek
In my different roles,
one thing I often have to remind people is 'WHY before HOW'... here is mine.

My WHY
"The planet does not need more successful people.
But it does desperately need more peacemakers, healers, restorers, storytellers, and lovers of every kind. It needs people who live well in their places. It needs people of moral courage willing to join the fight to make the world habitable and humane. And these qualities have little to do with success as we have defined it."
~ David W. Orr
Ecological Literacy: Educating Our Children for a Sustainable World.
My HOW
"The things we design—the artificial—change the way we behave and act so that just as we have changed things through our designs, those things then change us... All these behaviors are artificial in the sense that they are a result of human behavior, which means they all can be changed, but only by rethinking and redefining the role, education, and activities of the design profession, by rethinking the roles that design plays in life, governance, and industry."
~ Dan Norman
Design for a Better World

